Heidi Margocsy of In Her Image Photography is an Australian born photographer currently based in Northern California. Her portrait focus is in Branding, Fine Art, Fashion and Editorial work.

Heidi’s imagery is centered on story-telling & evocatively empowering images which she creates for entrepreneurs, thought leaders, artists and entertainers worldwide.

Her images have been published and exhibited extensively in Australia, U.S, Europe, Asia and the U.K.

She has won numerous international portrait awards, and was recently selected for TEAM USA in the 2025 World Photographic Cup, was named as a Finalist in the esteemed 2023 National Photographic Portrait Prize by the National Portrait Gallery of Australia and was named 2024 International Portrait Photographer of the Year by the Australian Photographic Prize.

She holds a Fellow Accreditation with The Portrait Masters, and Master status with WPPI/ICON and is finalist this year in both the IPC and Icon Awards. 

Heidi's light-filled studio is in Sonoma County, CA where she welcomes clients and offers mentoring and workshops to other photographers who are looking to uplevel their artistry in the fine art and creative genre. She can also be found in LA/NYC and Australia several times a year for client sessions and exhibition work.

Words about my backdrop collection: The "Australia" backdrop collection is inspired by the warm earthy colors, diverse textures and vast beauty of my beloved Australian homeland. As a photographer who specializes in fine art and creative work, I wanted to find a way to bring these rich landscapes and moody color palettes into my imagery reminding me of the magical place that I grew up in. I hope you enjoy these and I look forward to seeing your amazing artwork created with the collection! 

Artist Statement: I strive daily to create images that elevate and celebrate the extraordinary in the humans in front of my lenses. I believe that everyone should have the opportunity to see their own narrative reflected to them with affirming and empowering portraiture.